Impact Stories

Mission:

Create verious marketing elements to accomodate global supply channles

​

Challenge:

Tadiran AIROW is an indoor air quality solution that is sold via distributors globally. Each local distributor has different marketing needs. As a global marketing chanells director it was imperative to provide a marketing tool kit which will enable each channel to find an immediate marketing solution. 

Solution:

An evolving marketing toolkit has been created and maintained, providing various makreting collateral such as:
brochures, white papers, social media vidoes, presentations

Ortal is an innovative Israeli based manufacturer of luxury gas fireplaces. 

Challange:

The company that is based in Israel wanted to launch in the North American market an innovative gas fireplace with natural looking flame, the first one in the market. 
It was important to create a digital experience that will reflect the warmth and atmosphere the product creates. 

Solution:

The product line was branded as the Wilderness Collection.
Forest and natural motives were added to the design resonating with consumer desire to have at home the historic wood burning fireplace. 

​

Marketing Assets:

Product Landing page 

Product line catalog

Product launch Video

Mission:

New brand messaging, website structure and content 

​

Challenge:

flo optics is revoltionizing opthalmic coatings. This startup has undergone a branding process by Kraft Agency and needed to evolve the branding into a compellling website. 

​

Solution:

Together with the customer and the design agency we created website structure. Headlines and main topics were selected and following that process the website content has been created. 

Mission:

Tadiran Tech is the growth division of Tadiran. The brand has been created and a new website was launched. The next step of a marketing plan had to be created. 

​

Challenge:

The brand needed a marketing plan, to create awareness amongst startups regarding Tadiran Tech's offering. 
 

Solution:

A messaging guide was created in order to flush out the offering and activity of the division. The guide included key messages, background information, and boiler plate. 

A one-pager was created and sent out to company leadership who act as brand ambassadors. 

A grassroots marketing plan was launched, creating strong ties with the ecosystem, via sponsorships, events, webinars and social media.